INSTRUCTIONS

WHAT IS IT?

For every MainStage production, NexGen creates a marketing budget to reach as many new students as possible, and spread the word about upcoming auditions/programming. In the past, the majority of this budget has gone to targeted ads on Instagram and Facebook, but we wanted to see if there was a community based way we could put those dollars back into our students instead of social media billionaires. Thus, the Marketing Scholarship was born!

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HOW DOES IT WORK?

One recipient will receive their entire tuition waived for the next MainStage through the Marketing Scholarship. Below is a points system detailing different ways to promote the auditions. Whoever collects the most points by the deadline, receives the scholarship. The more ways you market, the more points you build up, and the more likely you are to be the winner!

HOW TO SUBMIT

Email info@nexgentheatre.com with pictures/screenshots, and/or the name of the person(s) you got to sign up, under subject line "Marketing Scholarship - YOUR NAME," listing all marketing efforts. DEADLINE IS END OF DAY WEDNESDAY MARCH 5TH! (You can consolidate multiple screenshots/pictures into one email)

POINTS
See resources below

• Share about auditions in your story on Instagram, limited to once daily - 1 POINT (make sure the link to the audition page is attached and to tag us @nexgentheatre)

• Share the audition link on your Facebook, limited to once daily - 1 POINT (make sure to tag our Facebook Page as well)

• Make a video on TikTok informing people about the auditions - 2 POINTS (get 2 extra points for also sharing it as an Instagram Reel, and make sure to tag us @nexgentheatre)

• Hang a poster on a bulletin board at your school - 5 POINTS (you can also ask your friends at other schools to hang posters on your behalf and get 5 additional points for each poster)

• Share about auditions in your closed Facebook Group for your school / drama club etc - 5 POINTS

• Send out an email blast to at least 25 people informing them about auditions - 10 POINTS

• Get a friend to sign up for auditions - 25 POINTS (have to be new to NexGen, and only counts if they come to the audition)

PLEASE NOTE: NexGen reserves the right to invalidate points and entries we deem unserious or not in good faith with the purpose of this initiative.

RESOURCES

Click HERE to find a Google Drive folder with a variety of materials that can be used for sharing, such as social media graphics, poster to print and hang, pictures from previous MainStage Productions etc. ​​

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